Strategic Brand Management – From Turnaround to Thought Leadership
The Department of Management Studies, NSUT, successfully organised an expert lecture on "Strategic Brand Management – From Turnaround to Thought Leadership" by Prof. Sanjiv Mehan on April 17, 2026, at the NSUT Dwarka campus.
This event, in collaboration with the Textile Association of India (TAI), Delhi, aligned with NSUT's commitment to experiential learning and capability building, bridging academic concepts with real-world business practices for MBA students.
Key Takeaways from the Session
Prof. Mehan emphasized translating management theories into actionable outcomes, highlighting key pillars of organizational success. He stressed that high-performing organizations excel through:
- Disciplined execution of strategic initiatives.
- Financial prudence and effective resource management.
- Strategic simplicity and clarity of purpose.
- Seamless alignment between strategy formulation and execution.
Under the guidance of Hon'ble Vice Chancellor Prof. Anand Srivastava, this initiative underscores the Department's dedication to outcome-oriented industry-academia engagement and the development of future-ready professionals equipped to address contemporary business challenges.
Acknowledgements
We extend sincere appreciation to Prof. Mehan and TAI leadership for their valuable contributions.
Special thanks are due to programme coordinators Prof. Naresh Kaushik and Dr. Juhi Raghuvanshi for their meticulous execution, and to student coordinators Suraj, Anushka, and Krish for their committed support.
We also thank all participants for their enthusiastic engagement, which contributed significantly to the success of the programme.
The Department remains committed to fostering impactful learning ecosystems that prepare future-ready professionals through meaningful interactions between academia and industry.